COLLECTION 04 · FIELD NOTE 32 · 1:26

How do I decide what to offer?

Start with relevant market evidence, then adjust for the parcel's usable outcome, verified costs, uncertainty, and the value of the terms.

32

Price the Evidence

LAND BUYER ANSWERS1:26

WORKED PARCEL EXAMPLE

THE PRICE-BRIDGE TEST

  • RELEVANT SALES
  • LOCATION + USE
  • COSTS + CONSTRAINTS
  • TERMS + UNCERTAINTY

THE VERIFICATION ROUTINE

MARKET · ADJUST · TERMS

  1. 01
    MARKET

    Use the most relevant available sales and current competition.

  2. 02
    ADJUST

    Account for access, use, improvements, constraints, and unknowns.

  3. 03
    TERMS

    Price the value of timing, contingencies, financing, and certainty.

WHAT THIS MAY MEAN FOR THE PROPERTY

A GOOD OFFER EXPLAINS THE NUMBER TO YOURSELF BEFORE THE SELLER SEES IT.

Ask your land professional to build the price bridge from evidence to offer—not from emotion to number.

SEND THIS TO YOUR CLIENT

Send the lesson. Then ask the next useful question.

A buyer is ready to make an offer but is relying on asking price, acreage, or emotion instead of the complete evidence.

RECOMMENDED CLIENT MESSAGE

“You asked what this land may be worth and how to think about an offer. This short video lays out a practical evidence-first method. After you watch it, let’s compare the relevant sales, this parcel’s differences, and the costs that affect your outcome.”

SUGGESTED FOLLOW-UP QUESTION

“Which parcel differences should change the comparison most?”

VERIFIED LESSON NARRATION

Read the lesson

The complete narration is provided as searchable, readable text.

1. Relevance and short answer

An offer price should not be a guess pulled from the asking price or a generic price per acre. It should be a reasoned bridge from market evidence to this parcel, this plan, and these terms.

2. Assumption correction

Land sales can differ in access, allowed use, utilities, improvements, topography, usable area, financing, and timing. The most recent sale is not automatically the most comparable sale.

3. Worked parcel example

Picture two nearby ten-acre sales. One has paved frontage, power at the site, and a completed survey. The other needs a long entrance and utility extension. Equal acreage does not make the same usable outcome or the same price.

4. Verification routine

Use this three-part check. First, study the most relevant sales and current competition. Second, adjust for access, use, improvements, constraints, known costs, and important unknowns. Third, price the value of timing, contingencies, financing, and certainty.

5. Transfer and next move

The lesson is simple: explain the number to yourself before the seller sees it. Ask your land professional to build the offer from evidence, parcel differences, and terms—not from emotion alone.

IMPORTANT EDUCATIONAL NOTE

General information, applied with local judgment.

These resources provide general educational information. Property conditions, regulations, financing requirements, and due-diligence needs vary by location and transaction. Buyers should consult the appropriate licensed, legal, financial, environmental, surveying, engineering, and technical professionals when needed.

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